See the companies that have entered the Smart UK Project to date
On Device Research uses the mobile Internet to survey people across the world. The mobile survey technology On Device Research has created works on all web enabled devices, from smartphones to feature phones, which is important as the majority of people in developing nations currently use feature phones. This opens up new audiences that companies have found it difficult to both understand and reach – On Device Research’s in house mobile technology allows UK companies to connect with rural farmers in China within hours and see the results instantly, so they can out find out more information about their customers, make informed decisions and test ideas before launch.
Its mobile technology survey technology is free to use, only charging for use of its panel of mobile respondents.
Relevance & global potential
On Device Research has given UK companies interested in expanding into emerging markets, the ability to gain key insights into local markets and cultures. Clients range from FMCG companies, media and advertising agencies, mobile companies and the market research industry.
So far the company has delivered over 3 million surveys, across 54 countries. This includes surveys to both developed nations such as the UK and US to the developing nations of China, India and Brazil. People who have never been previously connected to the Internet, now have the opportunity to voice their views and for their opinion to be counted.
Recognising that a single location technology does not work reliably for many position-reporting applications where normally ubiquitous GPS technology signal strength fails to operate successfully, CCWW developed TracSure 200, a family of personal and asset security products available in wrist-watch, fob and small candy–bar formats. By switching automatically between location technologies, TracSure provides position information continuously for personal and asset tracking whilst optimising battery life.
In open environments TracSure 200G uses A-GPS tracking to provide fast and accurate position information, transmitted via GPRS to designated server. When the GPS signal is inadequate, TracSure 200C switches to Cell-ID based position calculation to maintain coverage. When accurate location indoors is important, TracSure 200T has a proprietary radio-beacon allowing position to be determined ultimately to less than one-metre. TracSure 200A uses an accelerometer to enable deep-sleep and extended battery-life for asset security applications.
Relevance & global potential
The market for generic location systems with additional resilience is expanding continually, as new applications are identified. TracSure has applications for personal tracking including those at-risk; pet tracking; asset tracking (large, small, worldwide including shipping); professional including personal security and protection of valuable assets that are intended to be stationary or in-transit.
CCWW expects to ship 100,000 units in 2013, rising to more than one million units in 2014.