All of the news and views from the Smart UK Project
The search for Britain’s most innovate mobile company narrowed this week as the nineteen companies shortlisted in the Smart UK Project 2012 finally came together for the first time and faced, not only the judges, but the gathered press. With forty journalists from the national press, broadcast, mobile and technology media in attendance the pressure was on the companies to shine. The afternoon kicked off with each company taking to the podium and pitching their innovation in a strictly controlled minute, although special dispensation was given to ParcelGenie’s John Taylor who soldiered on despite turning up on crutches!
Most kept to the time limit, and all set extremely high benchmarks, outlining the latest developments in handset capability, network infrastructure, and applications that will change our lives, from looking after our health, to catching a cab home.
The press then targeted their personal favourites and got down to some intensive cross examination. The companies spent the next two hours, validating their innovations through demonstrations of hardware and software. Companies including p2i, Datawind, QRpedia, PowerOasis, Wood & Douglas, Revector and Sequoia have already established international reach with a variety of products and services intended to improve users’ education, health and safety, and provide better handsets and network services.
Others, like Hailo, Mobilize, Mediaburst, Blippar and CarbonDiem showed through UK based innovations in retail, health, travel and business how mobile can change the way anyone interacts more smartly with the world around them. Sub10, Stream Communications, and Pyreos showed how networks could be improved to carry more calls, speed up mobile browsing and even interact with devices without touching the screen.
Now the challenge becomes more intense as the process accelerates to name the 2012 finalists who will convene in Barcelona for Mobile World Congress and the chance to be named Britain’s most innovative mobile company 2012.