Rewarding UK innovation

There is no cost to enter Smart UK’s search for the UK’s most innovative mobile company.
We have also designed the competition to enable everyone who enters to benefit from submitting an entry.
So, everyone who enters the competition will receive:

  • A copy of UK Trade & Investment’s (UKTI) guide to getting the most from the media at Mobile World Congress
  • The opportunity to attend a seminar in London on 12th December, that helps UK mobile companies develop compelling messages, drive media interest and develop relationships with the press
  • The chance to have a one-to-one messaging session with UKTI’s media partner for Mobile World Congress

The Shortlist

After the closing date for entries (21st December at 5.30pm GMT), the judges will choose a shortlist of 20 companies that will be invited to attend UKTI’s pre-Mobile World Congress media event, taking place in London on 21st January 2012. Last year this event was attended by media including the BBC, The Times, The Guardian, The Wall Street Journal, Mobile News, Mobile Communications International, T3, Stuff, Sky News, as well as a host of other influential titles.

UK companies at the event last year featured in national, trade and consumer media titles as well as on the BBC and Sky. This is your chance to place your innovation in the spotlight to the media and the only way to be at this event is by entering the competition.

The Finalists

After the 21st January, the judges will decide on a list of finalists for UK’s Most Innovative Mobile Company. Each finalist will win the following:

  • A ticket to Mobile World Congress 2012, worth €699
  • Pitch training
  • Access to an exclusive networking dinner on the eve of Mobile World Congress
  • The chance to pitch their innovation to a panel of industry experts at Mobile World Congress as part of UKTI’s programme of events at the event
  • Media collateral such as press releases created for Mobile World Congress and included in the official show press pack

The Winner

On 29th February 2012 the finalists will pitch their innovation to the judges as part of UKTI’s Mobile World Congress programme. The winner will be selected that day.

The winner will receive

  • The title ‘UK Most Innovative Mobile Company 2012’ and use of a winner’s logo on company literature
  • Additional media exposure at Mobile World Congress
  • One day of Brand Development and User Experience consultancy from leading design consultancy TheAlloy
  • A showcase at UKTI’s prestigious ICT day in 3rd August 2012 with access to senior decision makers from across the globe.


Don’t delay…
…enter the UK’s Most Innovative Mobile Company competition now.