Judging criteria. How the judges will assess innovation.

Judging criteria

• The judging panel is seeking the UK’s Most Innovative Mobile Company
• Innovation is not restricted to technological innovation: for example new applications of legacy technology will be considered
• The judging panel will consider the global impact of the innovation when making their considerations
• In this respect innovation that can demonstrate global reach and potential will be considered more favourably by the judges
• Companies entering will be asked for track record to date to add credibility to the potential of the innovation
• The judges will be seeking to consider any innovation, however simple, as long as it is effective, easy to understand and has global potential